Three tips for effective internal communication

Currently, businesses must face a demanding public in terms of content. Furthermore, competitiveness is a great battle that can only be overcome by maintaining a team that works in total synchrony. In this, business communication is key. It is about keeping all work areas in contact, regardless of the different roles they play within a company. To consolidate a brand, it is essential that the internal team receives the relevant information in the appropriate channels, going beyond informal communication and physical distances.

Do you want to know what is the method for your company to achieve an ideal level of corporate communication? Follow these tips.

1. Focus resources and efforts on it

To begin with, it is important to break all the myths that put the focus of a company strictly on the final product. Putting a good or service for sale involves a whole process in which many areas are committed , made up of qualified people.

According to the annual PwC survey, 80% of companies aim for digitization and 65% for the evolution of the way of thinking. That is why it is important to prioritize the way in which internal communications will be developed and unify planning towards a common goal.

Nicholas Oughtred, entrepreneur, said the keys to maintaining a brand are "taking care of our people, preserving cash and building a better business for the future." There is no doubt that, in order to grow, efforts must be directed towards internal work.

2. Innovate

Many times we see that a very good product goes on the market and develops an excellent advertising campaign, but it doesn't work. Other times we see an offer that is not so striking in principle evolve to unimaginable levels. For what is this?

The answer is simple: in the first case, a large amount of money is spent on advertising, while in the second, the investment is focused on communications. The current health crisis has brought into play the need to share information seamlessly even remotely.

There are internal process management platforms that help centralize information channels so that all users can make use of it. It is essential that the data is available to the agents who need it. This is transversal to whether it has been adopted by a face-to-face, home office or flexible modality. Both management systems, digital signage and apps that collaborate with internal communication.

From the same platform you can notify the mobile of a group of agents about the start of an online conference. Those who are in the office can see it from digital walls while, what they are doing from home office, they can attend the conference via streaming. Thus, all the information is centralized and sent from the same interface.

3. Evaluation of results

The technological resources mentioned not only help to innovate in terms of management. They are also an invaluable tool when evaluating the results of the company's actions,

Losing control over the implemented actions can cause frustrations and efforts applied in vain. Get real-time metrics on the impact of communications, agent performance, and the overall performance of each branch.

Accessing a dashboard or board for a quick analysis or publishing KPIs on billboards, for example, helps to understand at what stage of the objectives the company is and what the next steps to follow would be.

The reformulation has to do with the ability to live up to the needs of users and detect in time the strengths to be developed.

Find out how we support companies to transform their businesses with the help of technology specially developed for each need.

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