La Nación Emprendedores LN: Paraguayan designer who studied in Milan dreams of dressing more women with her line

Tuesday of Entrepreneurs LN and we want to accompany you with a new story that aims to create an inspiring ecosystem for Paraguayan entrepreneurs and those who dream of being one.

In this issue we bring together the international experience of a young compatriot, a fashion designer who studied at the Marangoni Institute in Milan, Italy, in addition to having a diploma in image consulting at Elle Education, Madrid.

This is Tanya Maldonado, who since she was a child was attracted to fashion, and without hesitation at the age of 12 she began to draw her own designs that she had them made and worn after her creation, which today is a whole enterprise under the name by Tanya Maldonado DSGN.

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Attend and accompany

Today, as a professional, she longs to attend, accompany and make more radiant women feel with what is right for each one of them and position quality national design within the reach of the protagonists, she commented.

“I always liked everything that has to do with fashion, since I was little I liked to dress my friends who asked me for recommendations on how to dress, combine, etc.”, she expressed at the beginning of the talk.

At 24 years old, she was encouraged to take the plunge, create garments and put them on sale, firstly working with fabrics from India, which were very inspiring for her.

Currently, Tanya's personal undertaking consists of creating custom designs, as she accompanies women and they do it together, whether they are casual or elegant, unique and exclusive garments for each one.

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Free and comfortable women

"My main goal is to make women feel free and comfortable wearing clothes designed for themselves," said the entrepreneur.

Tanya's audience is women ages 15 and up, she dresses quinceañeras, coladas, brides and wedding guests for the elegant style. But she also makes ready-to-wear garments or the casual segment, which has a unique essence with a romantic boho style.

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"We focus a lot on creating unique and exclusive designs in each garment, and in haute couture we try to maintain the essence of each woman, leaving our details as well," she added.

barriers on the way

Tanya agreed that she had to go through barriers such as the pandemic, which took everyone by surprise, in her particular case that she had just arrived from Milan with the goal of reopening her store and starting the path towards haute couture, which was what she wanted the most. plans that had to be delayed.

But his thirst to create could not wait for the uncertainty to come to an end, and so after two months of facing the pandemic he decided to innovate to move forward, starting to create clothes to be at home and even pajamas, giving birth to his home line. of the Krepia brand, called Krepia Home.

Thanks to this perseverance, plus the return to normality, they generate a lot of expectations of growth and positioning for their two brands, because people are starting to leave their homes and events are returning, which helps a lot not only for their business, but to several, he emphasized.

In relation to the fashion sector, he considers that it can become very profitable, since for some years there has been a change, with more people betting on national designers, which is finally what they are looking for, that the work can be seen and value it above all else.

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casual line

Tanya commented that from the beginning her focus was to dress women from all sectors at an affordable price, so in her Krepia casual clothing line you can find exclusive and unique designs.

Likewise, in her haute couture line, tanyamaldonadodsgn offers advice from the beginning to the delivery of the designs for both the guests, quinceañeras, coladas, and express image consulting for brides, in which they create a "book bride" with them.

As for the difficulties of starting a business in Paraguay, for Tanya the word would not be difficult, but it does require a lot of effort, perseverance and dedication to achieve that position and, above all, to be patient.

“The important thing is to take that step of cheering up, I believe that later with a lot of perseverance, dedication and effort you can achieve everything you set out to do and, above all, know that you are passionate about what you do, that is the important thing. Because when things don't go as expected, you have that certainty of loving what you do and that should be your main reason to continue every day, "she stressed.

goals and projects

One of Tanya's goals is to grow and reach more women this year, as she is a fan of short goals. But she assured that she is at a stage where she would love to help women from the inside out to feel confident in themselves, and that is reflected in the designs they create together.

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The entrepreneur works from image consulting, which is a plus in her services, in design, color and, above all, so that they feel radiant with the right thing for each one. "A confident woman, with good esteem, can make a dress look brilliant, that's why it is extremely important to work from the inside out," she stressed.

She is currently preparing a ready-to-wear line for wedding guests, which is coming soon in September 2021, she finished.