In Lara Álvarez 's closet: we talked to the journalist about her essential fashion, both for her work and on her daily life
If we are talking about a multifaceted woman, it is impossible not to relate this concept to Lara Álvarez (Gijón, 1986). The journalist has worked on television and radio programmes of all kinds, and has also done her little hair as a singer and dancer recently. In addition, for four seasons it has also become a model thanks to the shoe firm Carmela. La gijonense is the Ambassador of this brand made in Spain, and is therefore the image of her campaigns. The next one that will star will be that of spring-summer 2022, the fourth in which she poses with her shoe and bag designs, and which she has recently presented in Madrid. In the presentation of this new collection, we were able to talk to the presenter about this link with the world of fashion, her career and what she looks like behind the cameras.
As for her facet as Ambassador with Carmela, Lara confessed to us that the firm likes her, first of all, because she believes that she follows the tendencies, and because comfort always accompanies all her pieces. "I have a very active life, where I permanently have to go from place to place, and already my work requires me many times to go in heels. And yes, they are beautiful, but they are not comfortable, we are not going to fool ourselves, so during the day I try not to use them. Today I came in a jacket suit and some sneakers, because you are fashionable, you are in trend, but you are comfortable. So I really like this concept of Carmela, and of course aside from being a Spanish brand, I love to support trade.
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As her Ambassador, she is lucky to have the whole collection at home, although her favorites for this autumn / winter season of 2021 "are the jacket boots I wear today (the ones in the main image), which I wear in jeans, in dresses, a little bit with everything; and the sneakers, which you have more to wear, with platform, without platform, with details, more to go to walk...". No, no. It was just a week ago that Lara re-coiled Carmela's models, this time for the spring-summer season of 2022, so we asked her what trends we will see this coming year. "they see the sandals with platforms again, they come the clogs, the babuchas, the little princesses with spiked details, very pretty, they could not miss the sneakers, but this time with very striking colors or metallized … very cool things come," said Lara Álvarez.