This is inside the new Aliexpress store in Madrid, its first in Europe: more than 700 square meters of telephony, electronics, accessories, pets and beauty
Alibaba will have a face -to -face store in Madrid from this weekend, the first in Europe.It will be a Aliexpress Plaza and will open its doors this Sunday at noon at the Intu Xanadú shopping center, in the municipality of Arroyomolinos, near Madrid.
We have already been able to visit its facilities, a room of more than 700 square meters full of products as disparate as pet accessories and ultrabooks.
It is not a commitment to physical trade without more: Alibaba wants to prove the strategy that is following in China about omnichannel.They call it New Retail.
Rubén Bautista, one of the two directors of Aliexpress operations for Spain and Portugal, said that in this way the firm will allow entry into the Spanish market "to new brands, both national and Asian, whose value for money is very suggestive".
William Wang, the general director of Aliexpress for Spain and Portugal, explained that the firm's first permanent store opens in Madrid because the Spanish market has proven to be solid for its business.
"After the good results achieved with our ephemeral pop-ups, we are sure that this is a great moment, since our goal is to innovate and even more differentiate the experience of buying Aliexpress," he said.
The pre -opening event was also attended by a representative of the Spanish firm of Cecotec appliances, with a special prominence in the new establishment.Federico Sepúlveda considered that Aliexpress's business model "is a magnificent window to be in contact with millions of customers".
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In its more than 700 square meters located in the mall of Intu Xanadú, Aliexpress has first brands of telephony, computer science, beauty, pet accessories, drones, scooters, bicycles and electric scooters, video games and even vacuum cleaners or tooth brushes.
"In Aliexpress there are millions of products, it is impossible to replicate offline all the marketplace"
Aliexpress operations directors in Spain, Rubén Bautista and Eduardo Pisa, recalled that the Aliexpress website works as a market - Marketplace - and that they hope to reach 10.000 vendors - Sellers - Spanish for the end of the fiscal year.
Aliexpress Plaza will work in the same way that one of these seals: products can be purchased - and return or flats - interchangeably if the face -to -face purchase has been made or through the application.
However, this will be possible as long as the products have been bought within Aliexpress Plaza in the application of Aliexpress, where the products will always retain the same prices and will have similar offers and promotions.
On the other hand, both Baptist and Pisa have clarified that the store itself will not enjoy the same variety as the entire Aliexpress website, where there are tens of thousands of sellers around the world exchanging goods and products.
In Pisa's words, "In Aliexpress there are millions of products, it is impossible to replicate offline all the marketplace".However, the manager has apostilled that the firm's commitment to the store "is important" and that it already has more than 1.000 products of products of 60 different brands.
If you can't wait until Sunday, take a virtual walk through the store.