This is the brand that has agreed to the coolest men in the world
The truth is that the style of her clothes makes her very appetizing for all kinds of audiences: sweaters, jackets, pants and fashion accessories, let's say, practical. In addition to jackets and windbreakers, reversible and military-look jumpers are also very iconic. A point of attraction is the technology of many of these pieces, such as his famous Ice Jacket, which changed color with the temperature; the use of materials such as steel, rubber or Kevlar; and Tela Stella, a fabric used in his first jackets and which is already mythical among fans. Everything is very powerful, without falling into ambiguous fashion or a little frivolous. And yes, it is affordable because it is a brand that can be bought all over the world quite easily.
But what about the price? Although the list that we take as a reference describes it as a firm with more or less competitive prices (and they are, taking into account that its direct rivals multiply the costs of an equivalent product by two or three), the truth is that carrying Stone Island It still costs a more or less reasonable investment, which is also part of its success in a way. It is a brand and a logo that is known to all but requires a little more spending, so the status is there too. Buying a jacket costs between 400 and 900 euros -according to the prices on its official website-; a jersey between 180 and 600 euros; a t-shirt is around 100-200 euros; and a cap, for example, would cost around 80 euros. Having a Stone Island jacket, in any case, is practically a long-term investment because it is clothing that escapes temporary wear and tear.
So today Stone Island is much closer to the brands with the most hype of the moment than to other references. Together with others such as Patagonia, Napapijri, The North Face or Moncler, they appear in the current fashion imagination of men who are looking, above all, for clothes that protect them from the cold or that allow multiple urban uses. The figures also count: according to official data from the brand itself, it closed 2017 with 36% more profits than the previous year, some 147 million euros. It also seeks to expand its network of its own stores, which currently has seven spaces in Italy and another 13 throughout the rest of the world. The dominance of the brand with the compass logo seems to have only just begun.
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