Skiing becomes sustainable
Madrid
The skiing is not far behind and is taking giant steps to adapt to what fans demand: light and sustainable clothing."This year we are very good at the sales level and in terms of supply we have been able to manage it," Jordi Marqués, Humly Hansen spokesman in Spain, tells us.A brand that is equipping selections, countries for the upcoming sports events.
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For a few years here the brand has evolved and has adapted all the knowledge of the world of the sea to the world of snow.If 140 years ago in Norway, the brand was created and the first jacket was designed has been about 10 years ago when the brand has taken a step forward and has moved all knowledge to the world of snow.Today is a reference in the world of skiing.
For this season one of the great innovations is the 'LIFA loft' technology, a fabric that combines the LIFA fibers and the loft cousins and that decreases the weight of the garments by 30% while retaining and retains the heat better.The brand's star garment is Alpha 3.0 jacket, very classic, clean and very Scandinavian cut.It carries a body temperature management technology thanks to pen pads on the back that create a current to retain the temperature where the body needs more heat.And next year the great novelty will be the graphene that will allow greater conductibility of the material and that eliminates the smells of sweat so the jacket endures better between washing.