Justin Bieber is the new image of Balenciaga | Fashion | The Magazine | The universe

Justin Bieber has achieved his first massive campaign with a luxury brand like Balenciaga. The photographic work was directed by American art photographer Katy Grannan, who was in charge of perpetuating Bieber and Isabella Huppert as celebrities for one of the most important labels in the world of fashion.

“After all, Bieber and Huppert are two names that feel strange when combined. But in the case of Demna Gvasalia's Balenciaga, opposites attract."

Justin Bieber is the new face of Balenciaga | Fashion | The Magazine | The Universe

Previously Bieber was the face for one of Calvin Klein's campaigns, however, at 27 he reached his first luxury brand as a model.

In the images, Bieber poses in front of a simple garage while wearing a leather jacket, white T-shirt, midriff sweatpants and sneakers.

Justin Bieber and the French-born actress (Huppert), ranked as one of the best in the world, follow in the footsteps of Cardi B, as some of the only stars appearing in front of a Balenciaga campaign. (E)