Valentino |Vogue
Ultrafemenine dresses, creations full of details, ties, feathers, organza, pleated and draped or flyers are some of the adjectives and nouns that accompany Valentino's creations, a man whose designs were inspired by the cinema and women of his family: “The elegance of my mother, the ritual value that she, my aunts and my premiumClassicism, they also marked me, ”said the Italian of eternal tanning.
Being very young he moved to Paris to achieve his goal of being a seamstress and leaving Voghera, his hometown in Italy.Installed in the city of Luz, he worked at the Ateliers de Jean Dessey and Guy Laroche.Shortly after he returned to Italy and with his partner Giancarlo Giammetti founded his own brand: Valentino.
Genius and figure, Valentino is said to be as disciplined with his pleasures as with his work.Great friend of her friends, among her closest people are among other Jackie Kennedy -who dressed for her first official trip after her husband's murder -Julia Roberts -who collected her first Oscar with a creation of her- Lady di or theSpanish Socialite Rosario Nadal: “We met in Mallorca.When my husband and I moved to live in London, an unwavering friendship was born among us that has been developing and growing over the years, ”she says.
Women's indefatigable search engine, his career developed in a straight line away from the trend.He always traveled by private plane accompanied by his chefs, butlers, friends and couples, public relations and his five Carlinos and every winter came to ski Gstaad, a Swiss people from Gifferhorn in which the designer possesses a villa.His charisma is such that I could presume that there is a color that bears his name, the red Valentino.“I have always loved red, since I have memory, but I discovered it and seized me after my first trip to Spain.At that time he lived in Paris and was less than twenty years old.They invited me to the theater, and there I contemplated a series of very elegant Spanish women, dressed in red.Splendid and beasts, very sensual and elegant, ”he said.
In 2008, coinciding with the Roman phases organized to celebrate their 45 years in the fashion world, Valentino announces his withdrawal.Maria Grazia Chiuri and Pierpaolo Piccioli, responsible for accessories during the last ten years, were responsible for taking the reins of the creative direction.In 2012, a company located in Catar reached an agreement to take full control of the company maintaining, yes, the ultra female character of its creations.
In 2016, rumors say that Maria Grazia Chiuri will abandon the creative co -direction of the brand.In June the news is confirmed and Pierpaolo is left alone in front of Valentino.
Roman designs have managed to conquer generation Z based on creative freedom and inclusion."A luxury firm has to be inclusive.If you stay in your field, it will not be relevant enough at this time.I want Valentino to go from being an exclusive brand to be an increasingly relevant brand, "he claimed.
His creations have become the favorites of celebrities -from Jennifer Lopez to Dakota Johnson-, influencers and relevant people within the industry in general, such as Marta Ortega, who chose up to four Piccioli creations to marry Carlos Torretta.
For a while to this part, the firm has become one of the protagonists of the red carpet, in general, and the Oscars, in particular.Actress Frances McDormand collected her golden statuette for three ads on the outskirts (2017) with a pink Valentino dress.And in 2021, nominated as Carey Mulligan, who wore a golden creation of the Italian house, and "awards" of awards like Zendaya, which triumphed with a yellow dress inspired by Cher, chose piccioli designs for the gala.