Emily Ratajkowski launches her own lingerie line called M/RATA
Emily Ratajkowski launched her own swimwear brand in 2017, under the name Inamorata, made up of swimsuits and bikinis that capture the style of the model and actress. Now, Emily goes one step further and joins other celebrities like Rihanna who have already launched her own underwear brands. The model announced just a few days ago that she will be launching a lingerie line called M/RATA, after her name on Instagram (@emrata). The model informed her followers of this news with a photo in which she appears with what appears to be a set from her collection, made up of a mini bra and a maroon high-waisted thong, accompanied by the text, "I've done more things for you. Link in bio. We launch on 11/22/2018. @mrata". Shortly after the post, Emily removed this photo even though fan accounts had already saved it.
The line in question will go on sale on November 22 and the website is already available, although it still does not accept pre-orders nor can you see a small preview of the pieces that will make up the collection, just It offers the possibility of signing up in a form to receive news about the brand. Likewise, the Instagram account of the brand in question (@mrata) already has more than 32,000 followers, although at the moment there are no publications.
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M/RATA will be a collaboration with the Blush Lingerie brand, a firm that is aware of ethical manufacturing and inclusiveness. With this in mind, as well as the ideals that Emily displays through social media, it's quite likely that the lingerie line will be available in a wide variety of sizes. Also that the models in this line will maintain the Inamorata style, and will highlight the high waists and bralettes.
Bella Hadid was one of the celebrities who was most attentive to the model's update, jokingly commenting on the photo of Ratajkowski asking if her butt would also come with the outfit.