Community Manager attacks consumer and brand offers sacrifice: close

A brand has recognized that a poor response from the Community Manager was due to a lack of follow-up on the clothing sales project they undertook and the consequences have been drastic for Vocamx.

Vocamx was a clothing brand that had specialized in the sale of outwear-type clothing, which had lines inspired by elements of Mexican culture.

The brand's proposal had been growing in the midst of a trend in which entrepreneurship was committed through this type of product within platforms such as electronic commerce and social networks.

A bad response ends with a brand

Vocamx has made the greatest sacrifice on record today and the venture teaches a lesson in how important social networks are and the capacity they offer platforms have in the integration of better work patterns.

Undoubtedly there are a series of elements that we have to consider, since the opportunity that brands have to be relevant today depends on them.

In the case of this company that sells clothing with designs inspired by Mexican culture, the bet has been drastic: close until the company is restructured.

The facts have been announced after the terrible response of the brand's Community Manager, who launched against a new consumer who was asking key questions to make a decision, such as the company's return policies and the sizes they offer from the clothes they sell.

After the questions, the CM assured him that they did not need it and that he should look for other brands, which became a mortal sin for the firm, which has decided to close.

The “starting over” that many companies bet on is a strategy with which these firms launch themselves in search of a rethinking of their business, after a dismal performance or failures that have a double interpretation.

And it is that many assure that one learns from mistakes, but others are drastic in ensuring that errors are synonymous with a bad business idea (think of Elon Musk, all his ventures have been erected without common errors in starting up average businesses, which lead to their demise). The truth is that regardless of these positions, the nature of a venture allows mistakes and in other cases bets that undoubtedly reveal the weight with which they manage to stand out in the market.

The important thing about the strategies to start over is that you have a better defined business map and with this you end up becoming a benchmark in the market, which is not wasted.

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