A fashion brand withdraws its controversial children's line in China
A Chinese fashion brand has withdrawn a line of children's clothing and apologized to consumers after receiving complaints about designs with references to racial violence or phrases such as "let me touch you."
The designs of the JNBY brand were shared on the Chinese platform Weibo, where criticism and anger mounted over prints that were understood as inappropriate for children and adolescents.
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In the shared images they were seen stamped with slogans such as "Let me touch you" or "Welcome to hell" (welcome to hell). There was also a design with a boy wounded by multiple arrows or another with the words in English: «This place is full of Indians. I will take a weapon and I will tear them to pieces.
“What is JNBY trying to express with these designs? I used to like their adult clothes, but I didn't expect their children's line to be so sinister," said one user. Another netizen claimed that older relatives who did not speak English had bought these clothes for their children without really understanding the meaning.
The brand, a popular Chinese clothing brand founded in 1994, has apologized for what it calls "inappropriate designs." "We have immediately removed all products in this series from our shelves, revoked related advertising material, and created a specialized group for an internal investigation," the statement posted on Weibo read.