21 ideas for the future that will mark 2021 - Forbes Spain

2021 is the year in which all the ideas driven by the acceleration of digital transformation come to fruition. And they multiply, because the innovation virus is also "contagious" quickly.21 ideas for the future that will mark 2021 - Forbes Spain 21 ideas for the future that will mark 2021 - Forbes Spain

Based on the forecasts provided by the Meticulous Research report (published in June 2020), ​the digital transformation market would be worth $3.294 billion by 2025,​ which represents annual growth made up of 22.7% compared to 2019. There are hundreds of ideas with transformative potential that fight to remain at the forefront, almost all based on technology, which has experienced its particular redemption with the emergence of COVID-19, because at Contrary to the opinion of its detractors, yes, technology has brought people closer than ever.

Technology vs. people

It has also given rise to what some experts call the “digital paradox”. It is disturbing that, once the immersion in the digital era is assumed and undergoing a profound transformation process, technology advances faster than its creators, people.

The backbone from which everything moves, is revolutionized, in short... is transformed, are people. Everything starts from them and any technological innovation has its final impact on them. Therefore, companies are required to focus more on processes, adopt greater flexibility in the face of resistance to change and involve all the people who make up an organization in all stages of corporate culture.

If we look at the cruising speed established by the digital environment, we again find an important contradiction. In Spain, only 31% of individuals have sufficiently advanced digital skills to adequately face this digital transformation, while 23% have basic digital skills, according to data from the XVIII edition of the annual Digital Society in Spain report. , made by Fundación Telefónica. Experts point to a notable lack of training in digital skills on the part of a society that is facing a revolution generated by technology and this causes headaches when it comes to adapting, widening the digital divide by certain groups of population.

More accessible technologies

In this change that has brought new ways of thinking, designing, solving, acting and assuming leadership according to circumstances, technology becomes more accessible, because it should be so. On the other hand, it is important to reflect on the change in infrastructure for which so many companies decided to turn, which have integrated in 2020 solutions with high costs, great capacity and perhaps, above their needs. In 2021, many companies will once again face the reality of focusing on the medium term, rebalancing and deciding on other tools that suit their particularities, without losing agility.

At this point, it is worth asking, what makes an innovative idea?

Possibly, we all agree that it is closely related to the fact of generating impact, business or value, but if we go further, innovation has to be open. It has to arise to solve challenges that can be extrapolated to others and end up connecting other ideas, other ecosystems, other people. Again, it has to be diverse.

Only then can it work.

And despite the fact that from the beginning of this article we want to highlight the differentiating role of technology, innovation can arise in a non-technological way and continue to exist. The cultural transformation always comes before the technological one. It can occur in the commercial field, in the models of any productive sector, but it needs to materialize. All of us are capable of creating great ideas, but it is necessary to execute it and for the idea itself to be born with a very clear differentiating AND.

Transformation, a long-distance race

Forbes magazine has selected 21 ideas with transformative potential, which have been adapted, developed and promoted by 21 companies that have the qualities to create a real impact, in the environment that surrounds them, assuming this 2021 as the next stage of this long-distance race that is transformation.

All these companies are developing initiatives that present new functionalities, solve challenges in their respective sectors and provide solutions to the needs of different areas of society, many of them overcoming the handicap that the consequences of the coronavirus brought with them for their own survival. Under the umbrella of health, education, sustainability, without ignoring sectors such as hotels or cosmetics, they have made an effort to encourage the use of digital technologies, transforming current business processes and getting closer to the customer.

Business resilience reveals that by 2022, 65% of the global Gross Domestic Product (GDP) will be digitized and will generate more than 6.8 billion direct investments from 2020 to 2023. That same year, 75% of corporations will have marked their roadmaps with the implementation of digital transformation, compared to 27% today.

Reorientation of objectives

In this future directed towards consolidated digital management systems, Forbes already recognized in its annual ranking of the 2000 private companies in the world: Global 2000, that 60% of the Organizations will change their management orientation from processes to results, establishing faster, more innovative and empathetic operating models, because, as we have already mentioned, 60% of companies will invest significantly to digitize the experience of their employees in order to transform (and improve) your relationship with them.

This 2021, 30% (at least) of companies will accelerate innovation to support this reinvention of operating models, prioritizing transformation programs, just as in 2025, 75% of business leaders will be able to take advantage of the capacities of their ecosystems to adapt value chains to new markets, industries and opportunities. Also, the combination of digital with social and environmental responsibility, will give the green light to the birth of projects enabled in a sustainable way that will serve as inspiration and example of new ideas launched by professionals from all sectors.

It's time for innovators.

The Forbes list of the 100 richest Spaniards is a key tool to find out who is who among the most powerful in Spain. Also to learn how great fortunes manage their wealth. This year, in addition, the list reflects in detail the impact of the COVID-19 crisis on the figures that define the capital of the rich, who emerges stronger and those who have fallen a little further behind.

21 future ideas

1. Hotels converted into offices and offices, to cope with the fall in the sector.

Driven by: Only You Hotels, which has been able to adapt to the fall in the sector and has transformed entire floors of its facilities, up to now, with rooms, in shared offices and offices, a solution that they have called YOUUniverse by Only You, which they are already implementing in their hotels in Madrid, Valencia or Malaga. The escalation of teleworking brings with it new opportunities to reconvert the concept of new offices, flexible workspaces and an ecosystem that revolves around innovation and connections.

Investors, entrepreneurs and professionals who are looking for new modalities of satellite offices or simply want to hold meetings in one of the best locations in the city, have at their disposal a large number of common spaces, meeting rooms adapted to safety and sanitary measures, which have high-speed Internet, cleaning service and exclusive bathrooms, as well as screens for Smart TV projections, prepared for the already standardized videoconferences. A twist on the more traditional work environments that inspire to transfer professional responsibilities outside the home, through monthly, weekly, daily or hourly membership packages. Another advantage is the application of discounts in the restaurant settings of the hotel complex (between 10% and 15%), as well as the possibility of having access to the gym or the combined use of possible accommodation at Only YOU Hotel Atocha, With a privileged location for those who usually travel for work.

21 ideas 2021

2. Telemedicine, boosted in times of pandemic.

Promotes: HumanITcare, a platform that brings this technology using Artificial Intelligence closer to public hospitals, speeding up decisions and patient management in the centers. Precisely, during the months of viral peak, its managers decided to offer the startup's services to healthcare professionals, at zero cost, with the aim of collaborating to reduce the risk of virus transmission.

In 2021 they present important novelties, such as entering new international markets. They are already working at the Hospital de Braga, in Portugal and in the coming weeks they will close new collaborations with several Swiss hospitals. In addition, they recently closed an agreement with the technological gadgets company for sports activities, Fitbit (which has just been acquired by Google). Telemedicine seeks to improve remote health care, through smartphones, video calls with the computer or different messaging services, with the guarantee of data security and shared information while it occurs, as one of its main challenges for 2021 .

21 ideas for the future 2021

3. Quick tests for holding events.

Impulse: Workout Events, a company that offers personnel for the organization of any milestone, organized into six areas: image, logistics, security, hospitality, and auxiliary services. COVID-19 has slowed down the physical activity that brought the population together and entertainment companies have wasted no time in adapting to the changes in order to survive.

Under the motto "safe culture", many companies already manage different tests, prior to holding events, such as nasopharyngeal antigen, saliva or serological antibodies, the three types of rapid tests carried out by Workout Events, for which They are in charge of mobilizing health professionals who in turn carry them out, obtaining the results of the tests in approximately 15 minutes, with a reliability ratio that moves around 95% (leaves a 5% possibility of error). ). Approved and certified anti-COVID-19 tests, with registered nurses in charge of personally communicating their own results to attendees. These types of companies are also beginning to market the possibility of selling the same rapid tests to other companies, that is, with their corresponding performance in offices and shared work spaces, either for the company's own staff or employees. external.

21 ideas for the future that will mark 2021 - Forbes Spain

It is important to remember that, according to the established regulations, each toilet can cover around 18 to 20 tests per hour, therefore, depending on the requirements and needs of the meeting, the company in charge designates the necessary personnel to comply with the precise times in the access controls. The tests carried out are kept confidential and in the case of detecting a positive, the information protocol is activated, with the corresponding warnings and response to questions arising from potential direct contacts between the attendees themselves, without allowing their access to the determined enclosure, referring them to their home, from where they will be obliged to communicate the result of the test to their health center for the correct activation of the health protocol.

21 ideas

4. High-tech 3D printing incubator

Impulsa: Consortium of the Barcelona Free Zone and the Leitat Technology Center, with 42 incubated projects. The reactivation of the economy goes through collaboration between companies and organizations in a dynamic way, which remain involved in the social and environmental commitments that mark the present. In this sense, this 3D printing laboratory is creating a versatile, efficient, competitive production system, which in 2020 has completed the expansion of its facilities.

The incubator has gone from having an initial 600 square meters to a current 1,000 square meters, that is, an increase of 40%, which boasts production services, business consulting, marketing and certification, as well as access to a laboratory with eight different 3D production technologies for the incubated projects, based on this technology, within the city of Barcelona. The arrival of new printing and post-processing equipment is another of the novelties for 2021 of this initiative that has exceeded the expectations of its creators, who confess that they expected to host a total of 100 companies in the first five years. The 3D Factory Incubator is consolidated as a pole of attraction for innovative projects from all over the planet, which are firmly committed to industry 4.0.

21 future ideas

5. Beautytech to revolutionize the cosmetic sector.

Promoted by: Ylé Cosmetics, a Galician cosmetics company, which incorporates cutting-edge technology for facial care thanks to revolutionary techniques. He is responsible for the birth of the Led Mask Phototherapy System, a device based on photodynamic innovation that has anti-aging effects, against hyperpigmentation or couperosis.

The gadget encompasses different wavelengths for the treatment of various problems, with three modes of therapy based on LED light of different wavelengths: blue, red and combined. The mask is based on the technology used by the National Aeronautics and Space Administration (NASA) to heal the wounds of astronauts. COVID-19 has affected all areas of daily life and the cosmetic sector has been seriously affected, for obvious reasons. Safety and hygiene measures to fight the pandemic make it difficult for consumers to try any product, a circumstance that has generated a considerable increase in digital testing options through other technologies, such as Augmented Reality or the inclusion of Artificial Intelligence in many testing processes. production.

The increase in the time that potential clients spend in their homes has catapulted the option of digital testing of them through Augmented Reality (VR) and the application of AI to processes. Beautytech creates transformative solutions that seek to improve the relationship of consumers with the universal concept of 'beauty' and it does so through predictive, personalized tools that expand to new markets. In the case of the Led Mask Phototherapy System, it is preceded by the conclusions of more than a hundred medical laboratories, universities and scientists from the National Aeronautics and Space Administration that have validated LED light therapies applied to the cosmetic sector.

21 ideas 2021

6. The world's first pediatric exoskeleton reaches Spanish hospitals.

Driven by: Marsi Bionics, the spin-off of the Center for Automation and Robotics that has created ATLAS 2030, one of the greatest advances in the physical rehabilitation of patients. It is a robot attached to the body of the person with walking difficulties, working the human joints together with the artificial muscles that imitate the functioning of that weakened musculature. In other words, the device helps patients undergoing treatment for Spinal Muscular Atrophy to stand up, and even walk, and is revolutionizing rehabilitation therapies in children and adults dealing with neurological diseases.

In fact, Marsi Bionics is in the final stretch of the clinical report and a trial that has included the participation of six children, whose mission is to ensure that ATLAS 2030 meets all the requirements established by the European Union and to be able to start to be marketed with its arrival at hospital rehabilitation centers. The therapy approached with the exoskeleton has a very direct impact on the main health problems derived from neurological diseases and can considerably increase the life expectancy of patients. Once the Agency for Medicines and Health Products certifies this innovation, the device will obtain the so-called CE Marking that allows its distribution in the eurozone (as well as in countries that also accept it) to dispose of it in hospitals.

21 ideas for the future 2021

7. Programming bootcamps for very early ages.

Promoted by: HACK A BOSS, a programming school based in A Coruña, specializing in intensive courses for boys and girls between the ages of 6 and 11 who want to get in touch with technology, science, art and mathematics in an attractive and entertaining way.

Focused on the younger generations, HACK A BOSS Kids proposes a pioneering program in Spain that aims to foster interest in the technological jobs of the future, among others, robotics, Artificial Intelligence, 3D printing and Neuroscience to play (different activities that strengthen the cognitive and emotional skills of the little ones).

A teaching methodology based on learning, promoting creativity and enhancing tolerance to frustration, which has didactic material adapted to this age group, developed over 5 months and increasing its flexibility. According to a report from the Davos World Economic Forum, already in 2017 the entity pointed out that 65% of the students corresponding to primary school would obtain jobs that did not yet exist, for which the established educational rules would not prevent them.

21 ideas

8. Training in digital skills for the elderly.

Impulse: Spacetechies, a training center for technology and digital skills with fully adapted training programs. The company defends that the digital transformation knows no age and offers a unique proposal adapted to the new circumstances and the demand of the globalized society.

Beyond children, professionals need to have support in their processes of transformation and adaptation to the digital world in order to function correctly in the day-to-day of their professions and identify a differentiating value that adds to the company as a whole of which they are a part. Technology has been accelerated during the months of confinement and the elderly have been isolated, not knowing (in most cases) how to deal with it freely. From knowing how to use their own mobiles to more complex uses, such as requesting information digitally if necessary.

Spacetechies teaches them to become autonomous within the digital world, with training programs specially designed for the elderly, ensuring that they do not depend on their family and friends to communicate in the online environment, or start an idea learning office automation that facilitates carrying out small projects or getting to know the Internet and deploying new possibilities (making purchases online, requesting a medical appointment through the web as well as managing bank procedures, among others).

21 future ideas

9. Algorithms to translate babies' cries.

Driven by: Zoundream, a company that uses the Internet of Things (IoT), Big Data and Artificial Intelligence to create the world's first portable device that translates cries of newborns and, therefore, the needs of babies.

Those responsible for the company point out that, on average, a baby can cry between 2 and 3 hours a day (every day) and each little one meets five basic needs, with a particularly distinctive sound pattern of crying itself. Because natural language is instinctive and the world's first universal language, it is the only form of expression we have when we come into the world and we use it in the same way, regardless of gender, culture or nationality.

By combining different tools and advanced skills, the Zoundream team is collecting numerous cries that are then analyzed by their algorithm, which is trained and works, for all intents and purposes, like an artificial neural network. Approximately, the company collects about 45 minutes of crying audio per baby, per day. The feedback provided by the parents helps the tool team to delve into the patterns (the same between boys and girls) and they are already working so that the device is capable of making life easier for people with hearing problems, even achieving quickly detect other pathologies.

21 ideas 2021

10. ContactLESS in times of coronavirus.

Promoted by: TESA, a national benchmark company for security systems, which have recently launched Tesa Entr, its smart lock model, connected to a mobile application via bluetooth , which did not need an external battery, because it has a recharging system. This means that technology is directed towards functionalities that dispense with physical contact and thus reduce the chances of contagion of the SARS-CoV-2 disease. Also, these devices are intended for daily use.

Currently, it is available in several sizes, in such a way that the user must make sure of the diameter of the cylinder of his door before purchasing it. Its installation does not require wiring and its use expands beyond normal doors, it also works on armored ones, without forgetting the opening configuration with fingerprint or remote control. Through the app, permissions and other temporary keys can be granted. A system that facilitates opening control through different options and that turns the Smartphone into the traditional key. To avoid concerns regarding security and differentiation from neighboring doors, Tesa Entr differs from other classic locks when viewed from the outside.

21 ideas for the future 2021

11. Automation of solar plants

It promotes: Rated Power, a collaborative software, based on the cloud, with the commitment to empower its users through appropriate processes and tools that help them optimize work and be more efficient. This company has developed a solution that automates the design process of photovoltaic plants, which, to date, consisted of an elaborate process involving engineers and usually lasting months from development to execution. The democratization of renewable energies and the commitment to an increasingly sustainable future have generated new ideas and business opportunities for national entrepreneurs.

In recent weeks, RatedPower has also launched a new interface that includes a financial tool and another to compare designs. On the other hand, it allows the user to create private price templates that can be used to automatically calculate the CAPEX and LCOE of all the projects simulated in pvDesign. The digital revolution in which we are immersed crosses all industries. In the energy sector, digitization is transforming the entire value chain by reducing costs and making clean energy more competitive. Specifically, in the case of this Spanish company, the rise of solar energy is closely related to continuous innovation and efficiency improvements derived from the union of engineering and technology.

21 ideas

12. Anticipating customer needs online

Drives: Facebook, which has created a system of tools to help brands not only meet the demands of their customers, but also anticipate them, revolutionizing ecommerce in 2021 The connected world began to give more power to the consumer, who became increasingly demanding due to the number of options he had in the palm of his hand. In the midst of this process of change, the pandemic emerged, accelerating 5 years of transformation in a few months. That is when it became urgent to take another step in online commerce.

Some brands had already realized that the consumer experience begins long before the purchase intention and being at that moment is essential. That is, generate demand through discoveries. In this context, Mark Zuckerberg has created Facebook Discovery Commerce, offering more relevant and personalized experiences for them. It consists of going one step ahead, in helping the consumer find products that they did not know they would love. It is a marketing system based on a deep understanding of the consumer. Specifically, it makes it possible for the brand's products to find people. And it does it through data and machine learning, the system seeks to understand how people interact with a certain business on their platforms and what types of products and services are important to them. The idea is to anticipate what they need and offer a frictionless shopping experience. All this guaranteeing privacy and the conscious and respectful use of data.

21 future ideas

13. A bank for cryptocurrencies

Drive: Bit2Me. Bitcoin is skyrocketing and is already trading at all-time highs. It is not the only cryptocurrency that has triple-digit increases, also ethereum or XRP. During this health crisis, they have become a refuge asset, like gold, and the first crypto banks in the world have appeared to guard this asset. Most investors discount that it will continue to rise and prefer to have it saved, some companies have also begun to pay part of the salary of their workers in bitcoins and others want to save in treasury through bitcoin to diversify the risk, this is where Bit2Me appears, the Leif Ferreira and Andrei Manuel's leading bank in Spain, as it is the only one that offers these services. It works like an exchange house where you can buy and sell bitcoins. And where later, the buyer can leave it on the platform and delegate custody, as if they put it in a safe. But also take it out and save it in your digital wallet, as well as send it.

The key is that transfers are instant within the platform and outside, much faster than a bank. The appetite for this platform has grown more in recent months than in the last 4 years and precisely for this reason, plans for 2021 include launching a card from Visa, which will allow users to link it to the Bit2Me wallet. In this way, if a user decides to pay with it in any store, the store will receive euros, but the user will pay with bitcoin.

21 ideas 2021

14. Urban gardens to grow at home

Impulse: Optimus Garden, which has created a connected, functional and ecological garden or vertical garden system, whose design is hung on the wall and adapts to the space (home, office , school, shops, restaurants). It is based on hydroponics and therefore the crop does not need soil. Precisely the absence of soil makes it much easier to grow on the roofs of buildings or even vertically on the facades themselves, in addition the irrigation system reuses the water. This vertical garden has an autonomy of two to three weeks, since it has an integrated water tank, that is, the roots are fed only with water and dissolved mineral salts, which encourage the natural growth of the plants in approximately 17 days. .

This solution allows you to enjoy a little corner of nature anywhere, such as at home, offices and coworkings, but also in large shopping centers or small establishments, because it can be moved and does not require installation, therefore it can be both for exterior as interior. And here, technology is essential. The app, for example, remembers when to refill water in the tank, offering clear indications of the dosage of the nutrients to be added. Comfortable, effective, natural, clean, adaptable, customizable and accessible, the variety of casings of the intelligent vertical hydroponic garden combine aesthetic, nutritional, environmental and technological factors.

21 ideas for the future 2021

15. Increase investment in science and innovation

Impulsa: Atremedia and Fundación AXA. Spain is at the bottom of Europe in terms of investment in science and innovation, specifically at 1.24% of GDP. The General State Budget for 2021 contemplates 3,232 million euros for Science and Innovation and Development, this is almost 60% more than a year earlier and the largest investment in the history of democracy. But this year is special and Spain may not be seen again in one like this. The coronavirus crisis has been presented as an opportunity to increase investment and bring us on a par with the European average, and in order to achieve this commitment, the audiovisual group Atremedia together with the AXA Foundation have launched an ambitious collection of signatures under the motto 'Objective 2%' through its initiative “Constantes y Vitales”.

The objective is none other than to reach an agreement between all the political parties to approve this urgent investment in R&D and raise investment in science to 2% of the gross domestic product (GDP). An initiative that, in less than two months, has achieved resounding support from society and is already around a million signatures. Numerous Spanish scientists and researchers have shown their support, such as the director of the Cancer Institute, Jesús García-Foncillas; the CSIC research professor, Ángela Nieto; the president of the National Commission of Medical Oncology, ASEICA and FESEO, Alfredo Carrato or the professor of Pharmacy and Pharmaceutical Technology, María José Alonso.

21 ideas 2021

16. Extra income by temporarily renting property

Impulsa: Alquilerium, the platform allows its users to rent property temporarily and receive extra income. Specifically, you can reserve a space in your marketplace to rent a car or a bicycle, but also construction machinery, furniture for events, and even clothing for parties. In other words, it works as a link between people and companies that own an asset and those who need its temporary use. For this, the platform provides a space on its website for a limited time.

A solution that, in addition to helping to give a second life to a product, attends to the care of the environment and new consumer trends. This initiative, launched by Nicolás Elias, Maximiliano Rodríguez and Matías Souiler, had been under development since 2019 and its launch was scheduled for a pre-pandemic situation. But they decided to start in April 2020 and against all odds, the quarantine gave it a particular space and significance, allowing, for example, gyms to rent their equipment to pay the rent while they were closed. This has now also opened up a new source of income for those businesses that have been forced to close temporarily or permanently. The consumer finds different categories of products –entertainment, real estate, tools…- the price per day of each of them and the opinions. Whoever decides to rent can create their own store and set the rental prices, of which the platform keeps 15% as a commission.

21 future ideas

17. Lawyers specialized in digital law

Driven by: Juan Carlos Fernández, founder of Tecnogados, a law firm specializing in new technologies, specifically in Digital Law and which uses technology to automate processes and optimize its workflow, allowing it to offer competitive prices. The team offers Digital Compliance, Data Protection, Security Breach Management or Regulation of the use of company devices, among others. The firm's mission is to offer an optimized customer experience. Providing technological evidence in legal proceedings, such as WhatsApp messages, emails or social networks, has become a common practice in recent years. Not only when it comes to solving a personal problem like a divorce, or claiming a debt.

They are also used to resolve a business conflict, as dismissals have increased for accessing confidential information, excessive use of social networks during working hours, theft of information, etc. This 2020 and due to the coronavirus crisis, specifically due to the wave of teleworking, computer attacks have also skyrocketed. Although this is not new, in fact, 85% of judicial processes in the European Union have an electronic component and in Spain, 92% of all cybersecurity incidents managed by INCIBE last year were directed at companies. So having a lawyer specialized in this area has become essential.

21 ideas

18. Energy savings by adjusting consumption

Promotes: BeChained, a platform for intelligent electrical networks, which, based on Artificial Intelligence, controls the consumption of all machinery and devices to create new, more sustainable plans in power plants. production. Specifically, it graphically represents the consumption and production profile of consumers in order to be able to reschedule production cycles. Its mission is to accelerate the transition to make the energy market more consumer-centric, make the electricity grid smarter, and embrace more renewables in the energy mix.

The startup allows industrial and commercial consumers to sell their ability to adjust their energy consumption by rescheduling their production, to respond to market price signals or power grid needs. Aggregators trade on the Balance Market for added flexibility on the platform, giving value to consumer assets. While consumers monetize their consumption, the platform optimizes their production costs and allows them to reduce their CO2 emissions. The platform is capable of orchestrating consumption, generation, charging of electric vehicles and storage, minimizing risks of local congestion and accelerating the adoption of renewable sources, without creating more complexity in the governance of Red Eléctrica. The security of each energy transaction is guaranteed thanks to a blockchain engine.

21 future ideas

19. The university of the future

Promotes: Assembler School, which is creating a new concept of university through an education that does not tell you how to develop, but rather gives you the tools to become the best version of yourself of yourself. It is the most innovative school in Spain to train professionals in technology. His program does not include classes or teachers, because the important thing is that the classmates work developing projects in the real world. In fact, they include gamified learning, where you learn by developing projects in a game environment. With real-time ranking and rewards. They have partnered with some of the best technology companies in Europe to design the curriculum and support students throughout the programme. In addition, their mentors are the CTOs and Senior Developers of these companies.

The school is so confident that its teaching model works that it pays for 90% of the training upfront. In other words, students do not pay for master's and executive programs, at least at first. At the beginning of the course, they pay the registration fee and the rest when they find a job. Students spend 7 intensive months working with their peers developing projects and co-creating with companies and for another 6 months they do internships at some of the best technology companies. Afterwards, the school provides the students with a job offer in the companies of the partners that collaborate with them.

21 ideas 2021

20. Crowdfunding reaches renewables

Impulsa: Fundeen, the only Spanish company that has been able to democratize access to renewable energies, a market that until now was reserved for investment funds and large companies electrical. It allows individuals to invest in the different projects that are advertised on its crowdfunding platform from as little as 500 euros and also receive quarterly benefits with a 7% annual net return. At the same time, it gives promoters the opportunity to obtain financing without having to resort to traditional channels. The startup of the brothers Nacho and Adrián Bautista is regulated by the National Securities Market Commission (CNMV) and has become an accessible formula that allows small savers to participate in the financing of renewable energy projects to make their savings profitable. a sustainable way.

To date, 8 projects have been closed and close to 2 million euros invested. For the start of this 2021, the company is facing a new stage where the projects to be financed will generally be up to 5 MW. They already have two other new projects open and the investment objective exceeds 1.6 million euros. Fundeen can boast of being the only platform specialized in crowdfunding in Spain in the renewable energy sector and they are currently working on the development of a marketplace with which investors can sell the shares or participations they hold in the projects and thus be able to withdraw the investment before the end of the term.

21 future ideas

21. The Netflix of Podcats

Powers: Podimo, a podcast and audiobook subscription platform that supports creators and publishers through an innovative user-centric revenue sharing model. In addition, it offers personalized recommendations to users thanks to its algorithm. To do this, the user has to choose the topics that are of interest to them, such as politics, culture, sport or technology. Afterwards, the choice is made based on the genre that is most listened to and taking into account variables such as whether the episodes have finished listening, the number of times an episode is downloaded or what is shared on social networks.

The European podcasting streaming platform arrived in Spain in June 2020 with an investment round of 15 million euros, led by Javier Celaya, as head of Podimo's Spanish-language markets and did so by offering this service for free, that is, the app offers thousands of podcasts from around the world through open RSS feeds that can be downloaded and listened to for free without the need to log in. But with the aim of promoting monetization, in a second phase, in 2021 it will have a premium section where users will have access to completely new and exclusive programs that cannot be heard anywhere else. Through an innovative pay-per-listen ecosystem, listeners directly support their favorite creators every time they listen to their podcasts, whether they've listened to exclusive podcasts or free-to-air content.

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