Ski and 'snow': Moncler launches the Grenoble capsule collection with the latest equipment
The new Moncler Grenoble collection is ready to cross the snowy peaks with its high technical performance and its seductive designs.
If heading down the mountain on skis or a snowboard is one of your 20,000 New Year's resolutions, you need to do it in the latest gear. We leave the technical accessories to expert brands. For the look, we bet on Moncler.
The Moncler firm was created in 1952 by René Ramillon and André Vincent who shortened the name of their hometown, Monestier-de-Clermont, to obtain that of their brand.
Monestier-de-Clermont is a small mountain village near Grenoble, in southeastern France, and Ramillon and Vincent started out making sleeping bags and quality functional clothing for the cold. But his clothing was so useful and stylish that it dazzled well-to-do European winter sports enthusiasts; members of expeditions to K2 or Alaska were seduced by its high technology.
In 2017, Italian Remo Ruffini CEO and owner of Moncler since 2003, launched the Genius project, which invites renowned designers to design the house's signature down jackets and outerwear.
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About these collaborations, designer Rick Owens acknowledged: "Moncler is a company that has a very particular interpretation of what a collaboration is. They can adapt to an abstract vision and embrace it with enthusiasm. I've never liked collaborations opportunistic ones that are just marketing exercises, but I've also found it to be a great way to meet new people. For an introvert, a freelance designer and a loner like me, these can bring fresh air to my day-to-day."
While we wait for the new collaboration to be unveiled, we can whet our appetites with the Moncler Grenoble winter capsule collection for this 2022. Insulation without competition in the market is added to a fabulous aesthetic. Its versatile and unisex garments are presented in an elegant palette, in which the topstitching with bright threads in primary colors stands out.
Actress and singer Victoria Song presents this special edition capsule collection, the launch of which has spawned unusual collaborations: Chinese art toy brand Pop Mart will create a special edition of her 70cm Space Molly doll decked out in outfits in the Moncler's iconic silvery white and with its logo printed on the chest.
For the humans, the Moncler Grenoble capsule collection includes the Mazod jacket crafted in snow white and black technical nylon; fleece hoods for protection from icy blasts; skintight nylon sweatpants lined with technicolor sideband trim; long-sleeved blouses; T-shirts in bright colors to help keep warm by layering, and sweaters with hoods lined with thermo-fiber fleece. Beanies with vibrant pom poms complete the look.