Fashion
The American brand brought its pets to the world of cosmetics
Santiago Villaseñor / @santiagonuvi
After presenting his latest fall/winter 2021 collection through a fun television show entitled “Coach TV”, in which he reveals that the coveted sweater de Rexy is back until it's sold out, the American brand took advantage of the popularity of its mascot to launch a make-up collection in collaboration with Sephora, inspired by its characters.
The American brand under the creative direction of Stuart Vevers teamed up with the cosmetics giant to conceive a limited-edition capsule collection of seven makeup products featuring the C logo, the Tea Rose wildflower and various characters that Coach has used in clothing and accessories before, Rexy the dinosaur Sharky the shark and Uni the unicorn .
According to Todd Kahn, the interim CEO of Coach, the goal of this collaboration is to broaden the reach of the brand. "What's important is the continued appeal of the brand to Generation Z and Millennials ," he said. In the last six months, Coach has gained 2.5 million new customers, and nearly half were in those age groups, he revealed.
The makeup collection is the product of a joint effort with Sephora, which created the product according to the specifications of Stuart Vevers and the legacy of Coach, including the Rexy eyeshadow palette, Sharky eyeshadow palette and Uni palette, all with matte, metallic and shimmer shades. It also includes all five Tea Rose brushes, with shiny handles and vegan synthetic bristles.
In addition to the color palettes and shimmer brushes, it will also include a lip gloss set in four shades, a set of three eye maskss with extract of cucumber and rose oil, and a nail kit that has pink nail polish and character stickers. This collaboration will be coming to physical and digital stores SephorayCoachel March 2.
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