Samsung launches a digital fashion collection with augmented reality
{ "id":"339", "titular":"Samsung launches a digital fashion collection with augmented reality", "prefijo":"actualidad", "slug":"samsung-coleccion-moda-digital-smartphone-mundo-virtual-2021", "image":"/media/cache/intertext/moda_digital_samsung_0.jpg", "path":"/actualidad/samsung-coleccion-moda-digital-smartphone-mundo-virtual-2021" }Katy Perry stars GAP's Christmas announcement
Singer Katy Perry and a Beatles theme.This is, together with the clothes, the fundamental ingredients of the Christmas brand of the GAP fashion brand, which has begun to spread this week in the United States.
The campaign is broadcast on television and includes a charity action by Perry
The campaign focuses on a spot that will be disseminated in 60 and 30 second versions, in which Perry interprets a version of “All You Need Is Love”, the Liverpool quartet classic.
The story that the announcement tells is simple: the images begin with Perry turning off the alarmorchestra.
Both Perry and the dancers wear GAP garments throughout the filming, including the most recognizable of the firm, such as hoods, jeans and hats and wool jerseys.(The members of the Orchestra Visten, yes, with the Frac protocol).
The announcement, which is also titled "All Together Now", has been created by the creative department of GAP and its director is Mark Romanek.The campaign is disseminated on television and streaming platforms and will support digital supports and outdoor advertising.
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{ "id":"1480", "titular":"Smirnoff joins singer Karol G to work for diversity and inclusion", "prefijo":"actualidad", "slug":"smirnoff-se-cantante-karol-g-diversidad-inclusion", "image":"/media/cache/intertext/karol_g_smirnoff.jpg", "path":"/actualidad/smirnoff-se-cantante-karol-g-diversidad-inclusion" }The action also has a charity facet, as Perry will donate a dollar to the NGO Baby2Baby, dedicated to child care if resources, for each listening to the song in Spotify.
Making a GAP campaign has a special meaning for the singer, according to hersthat one of his themes was included in the list of songs that were issued by the megafonía of the establishment.