Hoyeon Jung from the Squid Game in the image of Calvin Klein

Hoyen Jung, the female protagonist of the Squid Game series, became the brand ambassador for Calvin Klein. With a live broadcast, she blew up social media.

The iconic underwear and basic garments brand named the Asian actress as representative of its classic line, from tops, underwear, caps, divers and basic t-shirts.

Through a live video on Instagram, Jung shared the announcement of the fashion house with his more than 20 million followers.

In addition to becoming the image of Calvin Klein, Joyeon is a brand ambassador for the French house Louis Vuitton and representative of different beauty, jewelry, lifestyle and fashion brands.